Business And Management

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This course program focuses on optimizing business management by implementing strategies and practices that improve efficiency, productivity, and profitability while ensuring sustainable growth. It focuses on the key areas for business management optimization.

Course Objectives

In this school of Business and Management the learner covers fundamental business principles, management practices, and specialized topics that prepare students for various roles in the business world.

The objective of the course is to provide a comprehensive framework for a Business and Management program, equipping students with the knowledge, skills, and competencies needed to succeed in diverse business environments and industries.

Course Components

Workshops and Seminars: Regular workshops and seminars on current business trends, skills development, and industry insights.
Guest Lectures: Sessions with business leaders, entrepreneurs, and experts to provide real-world perspectives and networking opportunities.
Research Project/Internship
Case Studies and Practical Applications
Analysis of Real-World Business Cases
Internships and Industry Visits

Who is this Course For

High school, college University graduates
Mid -career professional
Professionals upgrading their career
Aspiring entrepreneurs
Career changers
Business owners.

Course Outline

Course: Introduction to Entrepreneurship

Entrepreneurial Mindset
Entrepreneurship Fundamentals
Business Start up Process/Management
Feasibility Analysis and Business Planning
Business Plan Development
Financing New Ventures
Innovation and Creativity

Course: Operations Management

Production and Operations Strategy
Quality Management
Logistics & Supply Chain Managemen

Course: Marketing Management

Marketing principles
Market Segmentation and Targeting
Product Development and Pricing Strategies
Integrated Marketing Communications
Digital Marketing strategies
Consumer Behavior
Brand Management

Course: Human Resource Management

Recruitment and Selection
Staff training & Development
Performance Management

Course: Strategic Management

Strategic Planning Process
SWOT Analysis
Competitive Analysis
Business Growth Strategies
Change Management

Course: Business Law and Ethics

Legal Framework of Business
Contract Law and Business Torts
Ethical Decision Making in Business

Course: Management Information Systems

Role of Information Systems in Business
Business Applications of IT
Data Management and Analytics
Business Analytics
Predictive Analytics
Big Data Management
Data Visualization and Interpretation

Course: Finance

Financial Markets and Institutions
Investment Analysis and Portfolio Management
Corporate Finance

Course: Information Technology in Business

Role of IT in Business
Management Information Systems (MIS)
Enterprise Resource Planning (ERP)
E-commerce and Digital Business
Cybersecurity and Data Protection

Elective Courses in the School of Business & Management

Entrepreneurial Finance
Venture Capital and Funding
Innovation Management
Financial Management
Organizational Behavior
International Business

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Course Details

Tuition Fees

KES 48,000

Instructor

Judith Kyenze

Number of Students

Mode of Study

Self- learning,
Online or Distance Learning

Certifications

Lecture Note,
Live Lectures,
Workshops,
Simulations And Role-Playing Exercises,
Group Projects,
Presentations

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Cefored Institute Of Relief And Development Limited empowers individuals with quality education and innovative IT solutions. Through hands-on learning and industry-focused training, we help bridge the gap between skills and career success. Whether advancing your expertise or seeking IT consultancy, Cefored is your trusted partner for growth, excellence, and unlocking your full potential.